Top 5 Drawing & Coloring Apps in Austria - Q2 2023 Performance

The second quarter of 2023 saw notable trends in the performance of the top 5 drawing and coloring applications on a unified platform in Austria. Below, we delve into the weekly downloads, revenue, and active user metrics for each app, based on data from Sensor Tower.

Pixel Art － Color by Number from Easybrain Ltd showed varied performance. Weekly revenue peaked at approximately $266 in late April, while the lowest revenue recorded was around $103 in late May. Weekly downloads fluctuated, starting at 2.2K at the end of March and experiencing a dip to around 1.1K in late May, before rebounding to 2.2K by the end of June. Active users ranged from 18.4K to 20.6K, with a slight increase towards the end of the quarter.

Drawing Carnival by Crazy Labs, despite having no revenue data, experienced a significant decline in downloads from 7.3K in late March to a low of 171 in late May. However, there was a recovery to approximately 2K downloads by the end of June. Active users showed a steady increase, starting at 8.4K in late March and reaching 11.2K by the end of June.

Phone Case DIY, also by Crazy Labs, had minimal revenue, with only sporadic earnings of around $3. Weekly downloads were relatively stable, beginning at 1.4K in late March and ending at 855 in late June. Active users saw a gradual decline from 5K in late March to 3.5K by the end of June.

Happy Color by Numbers Game by X-Flow generated modest weekly revenue, peaking at $72 by the end of June. Downloads started at 1.3K in late March, dropping to around 616 in mid-June, before slightly recovering to 714 by the end of the quarter. Active users remained fairly consistent, fluctuating between 27.6K and 33.4K throughout the quarter.

Makeup Kit - Color Mixing from Crazy Labs had no revenue data but showed a positive trend in downloads, starting at 639 in late March and increasing to 1.1K by the end of June. Active users followed a similar pattern, starting at 1.7K and increasing to 2.2K by the end of the quarter.

For more detailed insights, visit Sensor Tower.